The 2025 PRINT Awards Presenting Sponsor creates—and proudly supports—great design
Millions of us interact with PepsiCo brands every day, be it an afternoon treat, city billboard, delivery truck, or live event. But less know that there is a diverse, talented design team (the team at PepsiCo likes to call them unicorns) behind the brands, guiding their visual storytelling and creating moments of joy.
Across 18 international cities, PepsiCo’s designers are united by an approach to creating products and experiences that are both empathetic and strategic. The diverse team includes experts in branding, structural packaging, experiences, equipment, digital design, innovation and more—three of whom have joined the PRINT Awards this year as jury members. As one of the first major corporations to unite these design disciplines into a single team, PepsiCo Design + Innovation is founded on creativity and driven by collaboration.
The designers on this vibrant team have the opportunity to shape iconic brands and create new ones all while infusing their diverse perspectives and local cultures into work that reaches millions of people. Collaboration is at the heart of all of their work, whether with teams across Pepsi or with leading figures in fashion, sports, and culture, like Law Roach, Serena Williams, Caitlin Clark, and more.
Left: The team in Shanghai designed a spirited, multi-sensory experience called BBLz. It’s a singular summer immersion featuring an interactive pavilion, vibrant colors, and engaging events. Right: The team in Shanghai designed a spirited, multi-sensory experience called BBLz. It’s a singular summer immersion featuring an interactive pavilion, vibrant colors, and engaging events.
Left: The designers worked with Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create a holographic Doritos bag. Right: The playful new visual identity the team created for Mirinda puts boldness at the forefront to celebrate those who aren’t afraid to stand out. The redesign features flexible, impactful design that honors creativity.
The PRINT Awards is excited to work with the design unicorns at PepsiCo. If you think you could be a unicorn, learn more about PepsiCo Design & Innovation and open roles here.